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Brief facts about cross selling:

Cross-selling is a sales technique involving the selling of an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include the size of the business, the industry sector it operates within and the financial motivations of those required to define the term. The objective of cross-selling can be either to increase the income derived from the client or to protect the relationship with the client or clients. The approach to the process of cross-selling can be varied to include two teams within the same organization or two organizations partnering to cross-sell or co-sell a client. Unlike the acquiring of new business, cross-selling involves an element of risk that could disrupt the relationship of existing clients.

AIDA - The AIDA model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions.

Bait and switch - Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts.

Choice architecture - Choice architecture is the design of different ways in which choices can be presented to decision makers, and the impact of that presentation on decision-making.

Contract of sale - In contract law, a contract of sale, sales contract, sales order, or contract for sale is a legal contract for the purchase of assets by a buyer from a seller for an agreed upon value in money.

Customer value maximization - Customer value maximization is a real-time service model that, proponents say, goes beyond basic customer relationship management capabilities, identifying and capturing maximum potential from prospects and existing customers.

Marketing - Marketing is the act of satisfying and retaining customers. It is one of the primary components of business management and commerce. Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses or directly to consumers.

Selling techniques

Personal selling

Sales

Business models

 

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